Privacy Statement
YOUR INFORMATION
At Midwich, we take your privacy seriously.
We will only ever collect, keep, use or share your data where you have given us your consent, or if we are legally obliged to do so.
This privacy statement sets out how we comply with UK and European Union data protection requirements. This applies to the entire website, including our campaign microsites. Any changes to these policies will be posted on this website.
You can also access this privacy statement via our homepage.
Midwich Limited and its subsidiaries are committed to respecting your privacy. We have structured our website so that, in general, you can visit Midwich Limited on the web without identifying yourself or revealing any personal information. Once you choose to provide us with any information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.
For your protection, we are registered with the office of the Information Commissioner and have given all appropriate notifications.
CONTROLLER
Midwich Group PLC is made up of different legal entities, details of which can be found here. This privacy policy is issued on behalf of the Midwich Group so when we mention Midwich Limited, "we", "us" or "our" in this privacy policy, we are referring to the relevant company in the Midwich Group responsible for processing your data. Midwich Group PLC is the controller and responsible for this website.
If you have any questions about this privacy policy please contact us using the details set out below.
The Marketing Department, Midwich Limited, Vinces Road, Diss, Norfolk, IP22 4YT
Email: gdpr@midwich.com
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
CHANGES TO THE PRIVACY POLICY
We keep our privacy policy under regular review. This version was last updated on 17/05/2022. Historic versions can be obtained by contacting us.
WHAT WE COLLECT
We may collect the following information:
- Where you can order products, we will collect your name, contact and billing information, transaction and credit card information;
- We require that users supply personal information, including name, company, telephone number, fax number and e-mail address prior to purchasing products and receiving any other company information or materials;
- If you opt in to receive marketing from us, we may ask you to provide us with marketing interests and contact preferences in order to provide you with further correspondence about our products and services;
- Some pages use cookies, a data analysis technique;
- When you attend one of our events, you may choose to provide us with your personal information (name, email address, mailing address) and let us know what you are interested in receiving further information from us. By doing so, you are giving us permission to enter your details into our systems on your behalf and share your details with our supplier partners who presented at the event you attended.
OTHER WEBSITES
Our website may contain links to enable you to visit other third-party websites of interest easily. However, once you have used these links to leave our site you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Those sites may not provide appropriate safeguards, or enforceable rights and effective legal remedies for you.
HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
- Direct interactions
You may give us your identity, contact and financial data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our products or services;
- create an account on our website;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us feedback or contact us.
- Automated technologies or interactions.
As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies, such as our campaign microsites. Please see below for more information on how we use cookies.
HOW WE USE PERSONAL DATA
We will only use your personal data when the law allows us to. We use this information to operate our business activities effectively, understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping;
- Improve our products and services;
- Customer care procedures;
- Provide information about new products, special offers or other relevant information you may find interesting;
- To offer you credit terms for the purchase of products or services from the site;
- Order fulfilment; and
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by e-mail, phone, fax, or mail.
DATA RETENTION
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
PURPOSES OF WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal grounds, we are relying on to process your personal data where more than one ground has been set out in the table below.
|
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
|
To register you as a new customer |
(a) Identity (b) Contact |
Performance of a contract with you |
|
To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
|
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
|
To enable you to partake in a prize draw, competition or complete a survey |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
|
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
|
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
|
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
(a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
|
To make suggestions and recommendations to you about goods or services that may be of interest to you |
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications |
Necessary for our legitimate interests (to develop our products/services and grow our business) |
WHO WE SHARE THE INFORMATION WITH AND YOUR CHOICES
We may use your personal information for the purposes set out in this statement.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law.
When you provide any information online, you should look for the boxes on the user details registration page. You can click to say that you do or do not want the information to be used by anyone for direct marketing purposes. You may change your mind at any time by writing to or e-mailing:
The Marketing Department, Midwich Limited, Vinces Road, Diss, Norfolk, IP22 4YT
Email: marketing@midwich.com (please put ‘Unsubscribe’ in the subject line).
WHAT IF YOU THINK WE HAVE INCORRECT INFORMATION OR YOU WOULD LIKE A COPY OF THE INFORMATION WE HOLD ABOUT YOU?
You may request details of personal information which we hold about you under previous and current data protection legislation (and in particular the General Data Protection Regulations (the GDPR). Requested information will be provided free of charge unless the volume of information justifies charging a reasonable fee (based on the administrative cost of supplying the requested data), or the request is a repeat request. Each of these types of cases will be considered individually.
If you would like a copy of the information held on you please write to:
The Marketing Department, Midwich Limited, Vinces Road, Diss, Norfolk, IP22 4YT
Email: gdpr@midwich.com
If you believe that any information we are holding on you is incorrect or incomplete, please write or e-mail us as soon as possible to the above address. We will correct any information which was found to be incorrect promptly.
MARKETING AND OPTING OUT
We strive to provide you with choices regarding certain personal data uses, particularly around email marketing. We have established a Marketing Preference Centre where you can view and make certain decisions about your personal data use.
Here, you can ask us to stop sending you marketing messages at any time by or unchecking relevant boxes to adjust your marketing preferences OR by following the opt-out links on any marketing message sent to you OR by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as part of our service commitment to you.
SECURITY
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use encryption when collecting or transferring sensitive data such as credit card information.
We may transfer personal data to third countries or international organisations only if we are satisfied that the recipient has provided appropriate safeguards, and on condition that enforceable data subject rights and effective legal remedies for data subjects are available.
HOW WE USE COOKIES
A cookie is a piece of text which asks permission to be placed on your computer's hard drive. Once you agree, your browser adds that text in a small file. A cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For example, when you visit an electronic store, a cookie makes it easier to shop, by allowing you to place things into a shopping basket; the basket itself is not the cookie, the cookie is placed on your hard drive and keeps track of your basket versus others in use at the same time.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Denial of a traffic log cookie should not prevent you from using one of these sites.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. This practice is strictly in force. We know that people have concerns about cookies, but we believe that the benefit we both gain from their proper use is worthwhile. You may set your web to notify you of cookie placement requests or decline cookies completely. You can delete the files that contain cookies - those files are stored as part of your internet browser.
The cookies do not identify you personally; all information is collected in an anonymous form.
We use the following cookies:
Google Analytics
Google Analytics cookies collect information on how visitors use our website, including details of the site where the visitor has come from and the total number of times a visitor has been to our website. We use this information to improve our website and to enhance the user experience.
Google Ads
Google Ads Cookies allow us to show you ads based on your interaction on our website. We may show you adverts on other sites because you have shown an interest in certain products or services (known as remarketing – see our policy below). We also use Google Ads Cookies to track conversions so that we can understand how our Google Ads are performing to better tailor them to our audience.
We use the LinkedIn Insight Tag to understand how our social presence drives traffic to our website, and how users interact with our website. We also track how our LinkedIn Ads are performing to better tailor them to our audience.
We use Twitter’s Universal Website Tag to understand how our social presence drives traffic to our website, and how users interact with our website. We also track how our Twitter Ads are performing to better tailor them to our audience.
We use Facebook’s Pixel to understand how our social presence drives traffic to our website, and how users interact with our website. We also track how our Facebook and Instagram Ads are performing to better tailor them to our audience.
Hotjar
We use Hotjar to test how visitors interact with our website using heatmaps of user actions such as clicks. These tests are used to improve our website and to enhance the user experience.
REMARKETING POLICY
Midwich uses a Google remarketing cookie on our website – this allows us to collate lists of visitors who have visited our website, and show tailored, targeted adverts to them at a later date.
Our remarketing activities are limited to the Google Display Network – a network of websites and blogs throughout the Internet. Midwich may show adverts about our services to you if you have previously visited our website and are viewing a website that is part of the Google Display network.
Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Midwich website. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.
You may opt out of the remarketing cookie by visiting your Google’s Ad Settings, usually reachable through the following link: http://www.google.com/settings/
Policy Approved by:
Stephen Lamb (Group Finance Director)
