LG digital signage transforms hotel lobbies for customers and businesses
First impressions matter. Research suggests that a tenth of a second is all it takes to form an opinion on a person’s character, so the power of a first encounter can’t be underestimated.
When customers enter a hotel lobby or reception, they expect customised experiences and friendly service from the get-go to feel comfortable, setting the precedent for the rest of their visit. A negative initial experience might later factor into whether they return to the same hotel or branch or whether they recommend the hotel experience to family and friends.
In the travel and tourism sector, hotel digital signage plays a huge role in kickstarting a guest’s stay in the right way. The perfect display is engaging, personalised and informative and gives guests a clear idea of what the hotel brand stands for, so the brand sticks in their minds for the right reasons.
It might not seem like much, but this interactive technology will form a key part of a guest’s first impression of the hotel and might be the first thing they notice. Installing an eye-catching, easy-to-use display is therefore of vital importance.
Let’s explore in more detail how interactive displays reimagine hotel lobbies, creating a warm, welcoming reception for guests and a smooth, streamlined experience for businesses.
- Engaging guests
Life moves quickly in an era where smartphones are everywhere, content is shorter and snappier, and technology is constantly evolving. Gone are the days of static displays being enough to capture guests’ attention. Interactive features are now the prerequisite for customer satisfaction.
Multi-touch functionality, personal account options and a bright, clear interface are needed to help fully engage guests and set the tone for an efficient, comfortable stay.
If the interactive display is linked to the hotel management system, guests will log in to their own account to manage the booking and the display will present personalised recommendations for hotel packages, upgrades or offers to further enhance the guest experience and drive sales.
- Taking a hands-off approach
Using interactive display functionality, hospitality businesses can enjoy the freedom of remote control and scheduling functions, real-time status updates and fault diagnosis. They can control their displays from anywhere while still prioritising high-quality customer engagement.
For example, the award-winning LG TR3DK-BG CreateBoard has a centralised Cloud service, the LG ConnectedCare DMS, which allows users to remotely switch connected devices on and off, adjust the brightness levels and schedule messages and alerts.
Plus, the CreateBoard’s fault diagnosis capabilities mean an engineer can check the status in real-time and diagnose problems remotely. The current status of issues can be categorised, allowing for easy viewing and quick responses.
These selling points make for a satisfying solution that alleviates client difficulties, such as organising time-consuming repairs and having long queues continually form at the reception desk. Remote monitoring and fault diagnoses let employees focus on other areas of work.
And hospitality clients aren’t the only ones who stand to benefit from a hands-off approach – guests also value a hands-off experience that feels hands-on.
It’s incredibly useful to have a quick, stress-free process for checking in and out of a hotel, especially when pushed for time. Post-pandemic, many people are still wary of in-person contact and prefer to check in without interacting with a hotel employee. According to recent research, 55% of travellers indicated they would be more likely to visit a hotel that offered self-check-in kiosks than one without!
- Improving marketing and branding
The benefits of hotel digital signage continue even further for hospitality businesses.
Personalised messaging sent straight to the display, used in combination with striking images and audio, can extend brand marketing and reflect the company ethos.
In addition to marketing hotel services, these features bring the customer closer to the brand. Impactful visuals that tell a story and carve a clear customer journey through a space can inform how a customer thinks about a brand and how they engage with it.
Higher engagement leads to a greater understanding of the hotel brand, which can increase customer loyalty. Dynamic displays also help establish hospitality businesses as leaders in the market. Holiday Inn implemented engaging, immersive hotel digital signage at their Heathrow and Staybridge locations and saw a real impact in terms of revenue uplift and overall business success.
- Providing a virtual concierge
Ignore what you might hear about interactive displays being impersonal; they’re often the complete opposite. Displays can transform into virtual guides for guests staying in places they’ve never visited, providing a handy wayfinding function.
To help guests explore the local area, displays can showcase sightseeing suggestions and provide real-time updates, including upcoming events and weather forecasts. With interactive displays, the world is at our digital fingertips – visitors can easily access information on local bus and train times, leisure facilities and more.
Interactive digital signage can also act as just that - signage! Showing maps and directions helps guests find their way around the hotel and browse onsite restaurants, pools or bars. Guests can also view menus, facilitating the opportunity to upsell room service and hotel dining offers.
Using an interactive display as a virtual concierge is an innovative way to bridge the gap between hotel and guest. Even better if the display is AI-enhanced and can act as a friendly chatbot to answer questions from a bank of information.
- Elevating hospitality environments
Interactive displays elevate hospitality environments with sleek, upmarket designs that are easy to install. Blending into a space, or purposefully sticking out, can help create an aesthetically pleasing hotel entrance and clinch that all-important first impression.
Discover cutting-edge display solutions from LG in the LG Retail and Hospitality Hub. We created this interactive portal to showcase groundbreaking display technology such as digital signage, designed specifically for use in retail and hospitality.
Find all the best LG displays in one place with all the information you need to make the best choice for your hospitality business. View the portal here.
